
Published 22 July 2024
The etiquette governing tech use is shifting as smartphones, wearables, video calls and texting embed ever further into consumers’ routines and social interactions. Stylus unpacks how the prevalence of these tools and services are rewriting the rules on what’s considered acceptable social behaviour across personal relationships, public spaces and workplace environments.
The social norms that determine how consumers interact with technology are in flux. Concerns such as appropriate emoji use and filming strangers in public are now filtered through an etiquette lens. Consumers’ opinions on what constitutes appropriate behaviour are shaped by generational and regional differences, as well as online lifestyles.
The social norms that determine how consumers interact with technology are in flux. Concerns such as appropriate emoji use and filming strangers in public are now filtered through an etiquette lens. Consumers’ opinions on what constitutes appropriate behaviour are shaped by generational and regional differences, as well as online lifestyles.
While workplaces have always had their own unwritten rules on how to behave appropriately with colleagues and bosses, new technology adds even more layers of complication to professional environments. Reflecting an uptick in hybrid working, the casualisation of language, and (at times irritating) video-call behaviours, work etiquette is starting to evolve.
With relationships unfurling through texts and apps, consumers are forming new expectations for what it means to be part of someone’s (digital) inner circle. Location sharing, account access and even the right to record life events are becoming integral to both platonic and romantic relationships.



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