Tech Etiquette: The New Rules of Digital Behaviour
The etiquette governing tech use is shifting as smartphones, wearables, video calls and texting embed ever further into consumers’ routines and social interactions. Stylus unpacks how the prevalence of these tools and services are rewriting the rules on what’s considered acceptable social behaviour across personal relationships, public spaces and workplace environments.
Tomorrow’s Tech Standards
Professional Tech Etiquette
Digitally Shaped Relationship Norms
The social norms that determine how consumers interact with technology are in flux. Concerns such as appropriate emoji use and filming strangers in public are now filtered through an etiquette lens. Consumers’ opinions on what constitutes appropriate behaviour are shaped by generational and regional differences, as well as online lifestyles.
The social norms that determine how consumers interact with technology are in flux. Concerns such as appropriate emoji use and filming strangers in public are now filtered through an etiquette lens. Consumers’ opinions on what constitutes appropriate behaviour are shaped by generational and regional differences, as well as online lifestyles.
Summary
Tomorrow’s Tech Standards | The social norms that determine how consumers interact with technology are in flux. Concerns such as appropriate emoji use and filming strangers in public are now filtered through an etiquette lens. Consumers’ opinions on what constitutes appropriate behaviour are shaped by generational and regional differences, as well as online lifestyles. |
Professional Tech Etiquette | While workplaces have always had their own unwritten rules on how to behave appropriately with colleagues and bosses, new technology adds even more layers of complication to professional environments. Reflecting an uptick in hybrid working, the casualisation of language, and (at times irritating) video-call behaviours, work etiquette is starting to evolve. |
Digitally Shaped Relationship Norms | With relationships unfurling through texts and apps, consumers are forming new expectations for what it means to be part of someone’s (digital) inner circle. Location sharing, account access and even the right to record life events are becoming integral to both platonic and romantic relationships. |
Tech Etiquette: The New Rules of Digital Behaviour
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
