
Published 10 July 2023
Of 18- to 49-year-old Americans, 47% would ride in a driverless vehicle (Pew, 2021). Meanwhile, the global autonomous car market is projected to reach $62bn in 2026, up from $27bn in 2021 (Statista, 2021). As self-driving taxi initiatives rush to the market, we explore the opportunities and obstacles of next-gen services.



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