Seniors & Technology: Health Tech’s Untapped Market

Published 31 January 2023

Author
Pia Benthien
2 min read

In 2022, technology engagement rates amongst American seniors aged 50-90 were on the rise, with their average yearly spend on tech up 11% from 2021. A new report published by the AARP, the US interest group focused on people 50 and older, highlights how members of this cohort interact with tech – and how they’re uncovering a need for age-appropriate innovations.

  • Tech-Enabled Connections: Technology is a well-established fixture in the daily lives of so-called seniors across all age categories, from Gen X in their early 50s to members of the silent generation. Not only do 86% of the report’s respondents own a smartphone, they own six devices on average.

    While social connection remains the key driver of tech use – with 78% agreeing with the statement: "I rely on technology to stay connected and in touch with friends and family” – its largest category for potential growth is improving personal health. Though one in four say that tech enables a salubrious lifestyle, 38% say they’re unaware of how it can be used to enhance their wellbeing.

  • Tailored Solutions are Lacking: This lack of awareness is reflected in how 68% of respondents don’t believe that tech is designed with older people in mind. Echoing concerns that new technologies are too complicated, this cohort cites a confusing user experience as the biggest barrier keeping them from purchasing new products.

    Clearly, the need for easy-to-understand innovations that specifically address senior-relevant issues is growing. Look to the AlzWin from South Korea’s Seven Point One, a gadget that employs simple-to-use, machine-learning-based tests to determine if elders are at risk for developing dementia. Meanwhile, the RealSam Phone (UK) is a voice-controlled smartphone designed to be accessible to those suffering from vision loss.

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