As we investigate in Consumers & Screentime, many people want their tech use to promote wellbeing and enrich their lives instead of just filling a utilitarian function. These individuals are leveraging audio for relaxation, personalised digital journals for mental health and wearables to track activities and emotions. The focus is on easy-to-use tools that nudge positivity.

Innovative tech is helping people maximise scant leisure time by allowing for more profound natural experiences or enabling them to relive childhood-favourite pastimes. The market is shifting towards products that not only entertain but also enrich personal hobbies, making them more immersive and gratifying.

Although 67% of American parents are worried about their children’s device use (University of Michigan, 2023), well-designed kid-friendly tech that provides educational experiences and mental stimulation remains popular. Especially notable are the artificial intelligence (AI)-enabled toys from American soft toy brand Curio that teach children social skills during screen-free playtime.

Forward-thinking tech brands are integrating AI into everyday tools to nudge creativity and automate routine tasks. Google now offers everything from generative AI-designed phone wallpaper to assisted music creation. Meanwhile, wearable AI assistants aim to blend functionality with user interfaces that make daily activities more delightful.