Mobile World Congress 2023
Back to its full size for the first time since 2019, Mobile World Congress (MWC, February 27 to March 2, Barcelona) gathered global tech leaders and brands presenting new concepts from assistive artificial intelligence (AI) to immersive tech and telehealth apps. We highlight the standout digital innovations helping consumers connect, learn and engage in an increasingly complex high-speed world.
Generative AI Expands its Horizons
Immersive Tech Ignites Imaginations
Education for a Hybrid Future
Tech-Enabled Health and Wellness
Artificial intelligence is getting smarter: new AI-backed apps are learning to understand natural language, providing increasingly humanlike answers to human questions. At MWC, cutting-edge companies applied generative AI to everyday experiences – from navigation to creativity – showcasing the technology’s potential to assist people beyond writing and chatbot queries.
Artificial intelligence is getting smarter: new AI-backed apps are learning to understand natural language, providing increasingly humanlike answers to human questions. At MWC, cutting-edge companies applied generative AI to everyday experiences – from navigation to creativity – showcasing the technology’s potential to assist people beyond writing and chatbot queries.
Summary
Generative AI Expands its Horizons | Artificial intelligence is getting smarter: new AI-backed apps are learning to understand natural language, providing increasingly humanlike answers to human questions. At MWC, cutting-edge companies applied generative AI to everyday experiences – from navigation to creativity – showcasing the technology’s potential to assist people beyond writing and chatbot queries. |
Immersive Tech Ignites Imaginations | “There is no controversy about the definition of the metaverse,” claimed Nicole Lazzaro, founder of US games consultancy XEODesign. “The metaverse simply merges the physical and digital, providing people-led digital tools for creating new experiences.” Following this approach, apps at MWC added digital overlays to physical surroundings, streaming experiences, and remote work. |
Education for a Hybrid Future | Raised in an always-online era, members of Gen Alpha – born 2010 onwards – are comfortable using technology in a myriad of settings, including education. Exhibitors at MWC sought to level up the tech skills of this already digitally adept generation with interactive educational tools, such as AR-integrated science books and edu-robots that teach coding to children with disabilities. |
Tech-Enabled Health and Wellness | Health apps and wellness gadgets abounded at MWC, many backed by AI systems. As the accuracy of smartphone-based health scans and analysis continues to increase, virtual care solutions are tackling old issues with new approaches, using the power of mobile tech to put consumers in control of their own wellbeing. |
Mobile World Congress 2023
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.