Smart Home Tech’s Mainstream Era
Published 10 September 2025
Alex Daniel
Seeking convenience and fine-tuned control over domestic routines, consumers worldwide are increasingly embracing smart home tech. By 2028, the global market for automated home devices is expected to reach $200bn, up from $119bn in 2023 (Global Data – Strategic Intelligence: Automated Home, 2025). We cover the devices, tech and consumer concerns driving adoption.
Convenience & The Logistics of Smart Homes
Security & Home Monitoring
Homes Become Health Hubs
By 2029, there will be an estimated 300.88 million smart home device users in Europe, up from 221.36 million in 2024 (Statista, 2025). As their presence in the home multiplies, smart home brands are introducing intuitive interfaces, support for complex automations and upscaled designs – all features that ensure the tech remains an invisible (yet always available) assistant.
By 2029, there will be an estimated 300.88 million smart home device users in Europe, up from 221.36 million in 2024 (Statista, 2025). As their presence in the home multiplies, smart home brands are introducing intuitive interfaces, support for complex automations and upscaled designs – all features that ensure the tech remains an invisible (yet always available) assistant.
Among Americans who own smart home devices, 50% use a connected doorbell, while another 50% use security cameras – the most commonly owned devices after smart speakers (73%) (American Home Shield, 2025). This safety-conscious tech is evolving to offer users a more comprehensive overview of all activity around their homes, including improved facial detection and activity notifications.
As noted in CES 2025: Home Electronics, the home is evolving into a silent health companion, equipped with devices that act as trackers and coaches to keep users healthy. These silent wellbeing supports are embedding into a wide range of products, from smart mattresses and workout machines to air quality monitors and showers.
Smart Home Tech’s Mainstream Era
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