Generative AI: Tech's New Frontier
By 2032, the global market for generative artificial intelligence (AI) will be worth $188bn, a sharp increase from its $8.66bn valuation in 2022 (Brainy Insights, 2023). From conversational chatbots to creativity producers, AI tools are consumer co-pilots, helping them execute daily tasks more effectively. We highlight the nascent tech’s most valuable applications.
Generative AI Disrupts the Tech Industry
A Friend in the Machine
Mixed-Media Searches Break the Internet Mould
Hacking Work and Education
The technology sector is abuzz with AI-generated content, from imagery to text, and new chatbots from Google and Microsoft are a testament to the burgeoning tech’s potential. At the same time, concerns about generative AI’s ability to reflect and promote offensive or misleading content pulled from the internet have critics calling for new regulation to reign in the industry.
The technology sector is abuzz with AI-generated content, from imagery to text, and new chatbots from Google and Microsoft are a testament to the burgeoning tech’s potential. At the same time, concerns about generative AI’s ability to reflect and promote offensive or misleading content pulled from the internet have critics calling for new regulation to reign in the industry.
Summary
Generative AI Disrupts the Tech Industry | The technology sector is abuzz with AI-generated content, from imagery to text, and new chatbots from Google and Microsoft are a testament to the burgeoning tech’s potential. At the same time, concerns about generative AI’s ability to reflect and promote offensive or misleading content pulled from the internet have critics calling for new regulation to reign in the industry. |
A Friend in the Machine | Despite fears of sentience, AI lacks human qualities like creativity and empathy. As such, most generative AI initiatives are designed to be effective collaborators, working in tandem with people to carry out menial tasks and provide support. From simplifying complex language to lending an impartial ear to emotional troubles, these AI tools are humans’ assistants, not antagonists. |
Mixed-Media Searches Break the Internet Mould | Buoyed by a decline in Google searches amongst younger generations - who prefer to search with TikTok - new AI-powered search engines are exploding to the forefront of the web. Along with Microsoft Bing’s integration with ChatGPT and Google’s experimentation with conversational searches, they signal a shift towards mixed-content internet experiences. |
Hacking Work and Education | Generative AI’s applications in work and education have been met with mixed emotions. While some workers fear having their jobs replaced, and teachers are so concerned of an onslaught of factually incorrect, machine-generated essays, that some school districts have banned the bots entirely, other AI tools that act as operating systems and teacher’s assistants are being welcomed into offices and classrooms. |
Generative AI: Tech's New Frontier
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
