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The AI-Supported Fitness Wave
Immersive, Tech-Boosted Equipment
Performance-Targeted Wearables
Smart brands are devising services that allow people unparalleled insights into their fitness and wellness routines thanks to clever deployment of AI across apps and wearables. Consumers now expect tech that can quickly analyse large amounts of data and provide tailored recommendations on exercise programmes, overall health, and even longevity.
Smart brands are devising services that allow people unparalleled insights into their fitness and wellness routines thanks to clever deployment of AI across apps and wearables. Consumers now expect tech that can quickly analyse large amounts of data and provide tailored recommendations on exercise programmes, overall health, and even longevity.
Summary
The AI-Supported Fitness Wave | Smart brands are devising services that allow people unparalleled insights into their fitness and wellness routines thanks to clever deployment of AI across apps and wearables. Consumers now expect tech that can quickly analyse large amounts of data and provide tailored recommendations on exercise programmes, overall health, and even longevity. |
Immersive, Tech-Boosted Equipment | To improve consumers’ workouts, emerging fitness equipment aims to immerse them in escapist environments, whether via mixed reality or high-resolution video. This entertainment-focused equipment targets the 24% of people globally looking to exercise in new-to-them ways (Lululemon, 2023), helping them escape daily stress while fast-tracking their exercise goals. |
Performance-Targeted Wearables | The global sports wearables market is expected to increase at an annualised rate of 14% from 2023 to 2030 (Grand View Research, 2023). Fuelling this growth, companies are expanding the function of wearables – think devices tailored to women and hydration tracking – and addressing wide-ranging performance goals in the process. |
Digitalised Fitness: Tech’s New Exercise Era
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.