Digitalised Fitness: Tech’s New Exercise Era
Published 04 July 2024
Adam Speight
Innovative tech is advancing the next-gen exercise routines highlighted in The New Fitness Culture. Developments in mixed reality (MR), wearable sensors and artificial intelligence (AI) are upgrading apps and hardware. Cue workout plans adjusted in real time, immersive MR exercises and personalised hydration tracking – features that provide consumers with in-depth training data, personalised support, and even entertainment.
The AI-Supported Fitness Wave
Immersive, Tech-Boosted Equipment
Performance-Targeted Wearables
Smart brands are devising services that allow people unparalleled insights into their fitness and wellness routines thanks to clever deployment of AI across apps and wearables. Consumers now expect tech that can quickly analyse large amounts of data and provide tailored recommendations on exercise programmes, overall health, and even longevity.
Smart brands are devising services that allow people unparalleled insights into their fitness and wellness routines thanks to clever deployment of AI across apps and wearables. Consumers now expect tech that can quickly analyse large amounts of data and provide tailored recommendations on exercise programmes, overall health, and even longevity.
To improve consumers’ workouts, emerging fitness equipment aims to immerse them in escapist environments, whether via mixed reality or high-resolution video. This entertainment-focused equipment targets the 24% of people globally looking to exercise in new-to-them ways (Lululemon, 2023), helping them escape daily stress while fast-tracking their exercise goals.
The global sports wearables market is expected to increase at an annualised rate of 14% from 2023 to 2030 (Grand View Research, 2023). Fuelling this growth, companies are expanding the function of wearables – think devices tailored to women and hydration tracking – and addressing wide-ranging performance goals in the process.
Digitalised Fitness: Tech’s New Exercise Era
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