The Cybersecurity Imperative: Securing Consumers' Online Lives
Facing growing online threats – from misinformation to identity theft – global consumers are prioritising cybersecurity: 79% of them took action to safeguard their data in 2023 (Deloitte, 2023). Identity protection apps, tools that confuse artificial intelligence (AI) models, and programmes that make learning about security fun are arming people with essential resources to stay safe online.
Safeguarding Virtual Identities
Keeping AI Under Control
Building Consumer Trust
Doxxing (sharing someone’s private information publicly) has turned navigating the internet into a perilous experience. Enter tools for safeguarding virtual identities: apps mask personal data when shopping, private networks enable untraceable web browsing and all-in-one software offers everything from notifications on suspicious activity to secure file storage.
Doxxing (sharing someone’s private information publicly) has turned navigating the internet into a perilous experience. Enter tools for safeguarding virtual identities: apps mask personal data when shopping, private networks enable untraceable web browsing and all-in-one software offers everything from notifications on suspicious activity to secure file storage.
Summary
Safeguarding Virtual Identities | Doxxing (sharing someone’s private information publicly) has turned navigating the internet into a perilous experience. Enter tools for safeguarding virtual identities: apps mask personal data when shopping, private networks enable untraceable web browsing and all-in-one software offers everything from notifications on suspicious activity to secure file storage. |
Keeping AI Under Control | Hyperrealistic avatars and content created by AI are making it increasingly difficult to discern fact from fiction online. Protective tools are providing ways for consumers to determine if an image is AI-generated, keep their voices safe from AI manipulation and see if their search results are politically biased. |
Building Consumer Trust | Although there are variations across generations, global consumers of all ages are concerned about how their data is used online. Education is increasing cybersecurity literacy, with non-profit initiatives emerging to provide free learning resources, and gamified platforms teaching cybersecurity best practices for internet users of all ages. |
The Cybersecurity Imperative: Securing Consumers' Online Lives
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
