Connected Consumers: New Internet Landscapes
Published 04 September 2023
The amount of data the world produces is increasing exponentially. From prolific social media users and nomadic workers, to newly connected communities and untapped rural markets, today’s digital consumers are moulding global internet landscapes to fit their unique connectivity needs. This creates an exciting opportunity for brands to improve people’s lives, both online and off, with next-gen connected devices and systems.
Supersized Usage Habits
New Network Activations
Connected Digital Devices
A confluence of consumer trends is causing a surge in global data usage. Sophisticated AI systems now require more computer processing power, always-online teenagers are driving a spike in data demand, and digital nomads’ connectivity requirements are inspiring new tools designed to close internet coverage gaps.
A confluence of consumer trends is causing a surge in global data usage. Sophisticated AI systems now require more computer processing power, always-online teenagers are driving a spike in data demand, and digital nomads’ connectivity requirements are inspiring new tools designed to close internet coverage gaps.
New 4G and 5G networks are connecting previously off-grid communities in parts of Africa and Asia, enabling more efficient healthcare services in these rural areas. Meanwhile, 6G mobile service and Wi-Fi 7 come with the promise of lightning-fast connectivity speeds that could unlock technologies like digital twins and extended reality (XR), increasing global workplace productivity in the process.
By 2026, the number of connected Internet of Things (IoT) devices worldwide is expected to surpass 20 billion (Statista, 2023). As wi-fi routers support higher speeds, other IoT-connected devices that serve shifting needs – like always-on location trackers and next-gen connected cars – are being embraced as part of daily life, shifting consumer focus away from pocket-sized tech.
Connected Consumers: New Internet Landscapes
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