Supersized Usage Habits
New Network Activations
Connected Digital Devices
A confluence of consumer trends is causing a surge in global data usage. Sophisticated AI systems now require more computer processing power, always-online teenagers are driving a spike in data demand, and digital nomads’ connectivity requirements are inspiring new tools designed to close internet coverage gaps.
A confluence of consumer trends is causing a surge in global data usage. Sophisticated AI systems now require more computer processing power, always-online teenagers are driving a spike in data demand, and digital nomads’ connectivity requirements are inspiring new tools designed to close internet coverage gaps.
Summary
Supersized Usage Habits | A confluence of consumer trends is causing a surge in global data usage. Sophisticated AI systems now require more computer processing power, always-online teenagers are driving a spike in data demand, and digital nomads’ connectivity requirements are inspiring new tools designed to close internet coverage gaps. |
New Network Activations | New 4G and 5G networks are connecting previously off-grid communities in parts of Africa and Asia, enabling more efficient healthcare services in these rural areas. Meanwhile, 6G mobile service and Wi-Fi 7 come with the promise of lightning-fast connectivity speeds that could unlock technologies like digital twins and extended reality (XR), increasing global workplace productivity in the process. |
Connected Digital Devices | By 2026, the number of connected Internet of Things (IoT) devices worldwide is expected to surpass 20 billion (Statista, 2023). As wi-fi routers support higher speeds, other IoT-connected devices that serve shifting needs – like always-on location trackers and next-gen connected cars – are being embraced as part of daily life, shifting consumer focus away from pocket-sized tech. |
Connected Consumers: New Internet Landscapes
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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