Communication Tech: New Rules for Messaging, Voice & Online Interactions
Digital tools increasingly play an essential role in consumers’ interpersonal relationships. However, despite the ubiquity of smartphones, texting and online engagement, many people feel pressured by the quantity of communications and risks like identity theft or fraud. We explore consumers’ shifting digital communication habits and how brands can respond with practical tools for streamlined, safer engagement.
Asynchronous Socialisation
The Public-Private Pull
Vocal Messaging
Smartphones may have mainstreamed asynchronous communication – allowing people to respond to messages on their own timelines. But they’ve also increased the likelihood of digital overwhelm and heightened anxiety about real-time communications, such as phone calls. Enter new phone features, like Google’s call screening tool that uses an artificial intelligence (AI) bot to vet callers.
Smartphones may have mainstreamed asynchronous communication – allowing people to respond to messages on their own timelines. But they’ve also increased the likelihood of digital overwhelm and heightened anxiety about real-time communications, such as phone calls. Enter new phone features, like Google’s call screening tool that uses an artificial intelligence (AI) bot to vet callers.
Summary
Asynchronous Socialisation | Smartphones may have mainstreamed asynchronous communication – allowing people to respond to messages on their own timelines. But they’ve also increased the likelihood of digital overwhelm and heightened anxiety about real-time communications, such as phone calls. Enter new phone features, like Google’s call screening tool that uses an artificial intelligence (AI) bot to vet callers. |
The Public-Private Pull | Consumers may be used to shared online spaces, but many are becoming wary of how their data is used online, as well as how their online identities are received by strangers and friends. Brands are responding to this desire for privacy with private paid alternatives to social media alongside new tools to safeguard against identity theft. |
Vocal Messaging | As more people prefer to respond to messages in their own time, they’re choosing alternative tech-led interactions, such as the increasingly popular voice notes. Proponents of these voice memos argue that they stimulate a greater emotional connection between sender and receiver, a feature that smart brands can use to their advantage. |
Communication Tech: New Rules for Messaging, Voice & Online Interactions
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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