Advancing MedTech
Published 07 February 2023
Technology increasingly plays a leading role in health management, from prevention to diagnoses and remote patient monitoring. With telemedicine services embedded into people’s care routines, forward-facing companies are ushering in the next generation of health technology, where insightful algorithms and easy-to-use apps enable everyone to profit from high-quality round-the-clock care.
Health Tech’s Trust Dynamic
Atomised Healthcare
Enhancing Prevention
Trust will shape medtech’s future by galvanising support for game-changing innovations – like AI-aided diagnoses – and by advancing science-rooted health discussions on social media. Brands can help with services that alleviate rising health misinformation and pessimism: 33% of people worldwide expect their national healthcare to deteriorate over the next few years (Ipsos, 2022).
Trust will shape medtech’s future by galvanising support for game-changing innovations – like AI-aided diagnoses – and by advancing science-rooted health discussions on social media. Brands can help with services that alleviate rising health misinformation and pessimism: 33% of people worldwide expect their national healthcare to deteriorate over the next few years (Ipsos, 2022).
High-quality healthcare is no longer tied to a doctor’s office. Telehealth services have enabled anywhere consultations, encouraging innovative companies to devise medical-grade products for home use. By increasing access to premium care, medtech could help reduce the burden of 500 million new cases of preventable diseases expected to be diagnosed by 2030 (WHO, 2022).
Prevention will drive medtech innovation as countries worldwide look to reduce the $300bn treatment cost that new chronic disease diagnoses are expected to result in by 2030 (WHO, 2022). Novel tools promise to detect virulent diseases in their early, treatable stages, while advanced wearables let conscientious patients act as first-line doctors for their own health.
Advancing MedTech
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