Launching this spring, Custom Shop’s ‘no experience necessary’ approach offers a roadmap for businesses wanting to collaborate with, and galvanise, all their fans. Such tech enables consumers to rework designs within company-established guidelines.
While Zero10 hasn’t confirmed brand involvement in Custom Shop yet, labels including US luxury house Coach are onboarding its technology this quarter.
Here's how it works:
- Zero10 users wishing to make their own digital fashion items download a third-party generative AI API, Stability AI, which offers in-browser text-to-image services. People type in their desired looks (like “iridescent pink mini dress with balloon sleeves”) to produce designs. They then create a Zero10 account (which imports the designs generated on Stability AI) and submit their work. Zero10 then converts 2D creations into 3D AR versions, with creators self-publishing on its app.
- The Trending and What's New pages on Zero10's app allow fans to browse aspiring digital fashion creators’ work. In the future, Custom Shop will enable monetisation, allowing users to purchase each other’s AR designs.
Zero10 currently offers no other interoperability – it’s not possible to view designs in other virtual spaces – but is likely to in the future, as the ability to carry digital belongings across virtual worlds becomes increasingly important.
For more on Zero10’s work mainstreaming digital fashion, read The Meta-Physical Flex in our Look Ahead 2023.