
Published 06 March 2023
Brynn Valentine
Boosting the ease of eco-ethical consumption – in the UK alone, 41% of people would live more sustainably if it were easier (Deloitte, 2022) – French luxury brand Chloé has launched an instant near-field communication (NFC) tag-enabled resale and repair service, while Italian fashion company Diesel has engineered on-label QR codes, explaining the eco-friendly origins of (usually highly resource-depleting) denim and facilitating buybacks.



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