Chloé & Diesel: Digi Track & Trade Luxury

Published 06 March 2023

Author

Brynn Valentine

2 min read

Boosting the ease of eco-ethical consumption – in the UK alone, 41% of people would live more sustainably if it were easier (Deloitte, 2022) – French luxury brand Chloé has launched an instant near-field communication (NFC) tag-enabled resale and repair service, while Italian fashion company Diesel has engineered on-label QR codes, explaining the eco-friendly origins of (usually highly resource-depleting) denim and facilitating buybacks.

Chloé & Diesel: Digi Track & Trade Luxury

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Topics

Brand Experience

Digital

Retail

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