
Published 17 October 2024
Brands activating around the November 5 US election are navigating a sea-change in attitudes (Gallup reports significant drop-off in the consumer belief that businesses should take a stance on current affairs) while leveraging a potent topic. We highlight how American marketers are taking this on: tackling election stress, standing up for reproductive rights, and encouraging voter participation with a partisan lean.



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Consumers’ desire to be planet-positive is evident, but fatigue and economic adversity place eco aims at odds with affordability – compounded by brand comms lacking inspiration and/or personal resonance. We spotlight five strategies countering the intention-action gap: social-experiential repair workshops;...