
Published 14 February 2024
Scoring record-high TV viewership of around 123.4 million this year, Super Bowl 2024 (February 11) saw brands steer clear of risky ideas and bold stands – instead embracing recycle culture (tapping into affinity for established IP); soft surrealism and playful parodies; and compelling, relatively unsentimental narratives promoting social impact initiatives (accessibility and body confidence).



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