
Published 14 February 2024
Scoring record-high TV viewership of around 123.4 million this year, Super Bowl 2024 (February 11) saw brands steer clear of risky ideas and bold stands – instead embracing recycle culture (tapping into affinity for established IP); soft surrealism and playful parodies; and compelling, relatively unsentimental narratives promoting social impact initiatives (accessibility and body confidence).



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The FT Business of Luxury Summit 2026 (Puglia, Italy, May 17-19) saw luxury leaders convene to discuss the state of the luxury industry and its trajectory. Key topics included supply chain storytelling, the luxurification of sport, new gateways and channels, engineering culturally fluent expansion, and the changing face...