Skincare Meets Women’s Sport: Clinique Reprises GameFace Campaign

Published 24 October 2024

Author

3 min read

Responding to data revealing that 61% of teenage British girls don’t participate in sports because they lack confidence – a decision with a negative lifelong knock-on effect – earlier this month, American skincare giant Clinique reprised its 2023-initiated women’s rugby-focused Game Face campaign. The strengthened initiative – straddling social media, sponsorship and post-sports career coaching – highlights the possibilities in supporting women’s sport.

Skincare Meets Women’s Sport: Clinique Reprises GameFace Campaign

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Topics

Advertising & Branding

Sports & Leisure

Skincare

Women

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