Katie Baron

Katie is content director at Stylus, tackling trends analysis, strategy, innovation and horizon-scoping for all things related to Retail & Brand Comms and Pop Culture & Media – with a heavy emphasis on exploring the intersections between consumer behaviour, creative cultures and emerging technologies.

A renowned industry expert (she’s a reigning Top Retail Expert, crowned twice by Rethink Retail, in 2024 and 2025), Katie has been forecasting future insights at Stylus since 2010. Prior to joining the team, she worked for brand agencies as well as in-house for retailers including Habitat and Liberty. Today, alongside her role as content director, she’s a senior contributor for Forbes and a published author, having written two books on the intersections of visual culture (Stylists: New Fashion Visionaries, and Fashion + Music: Fashion Creatives Shaping Pop Culture). Katie was an inaugural member of the London College of Fashion’s Digital Anthropology Lab. Highly respected, she’s regularly called upon to share her expertise at international events, including CogX, Milan Design Week, WRLDCTY and the Retail Design Expo.

She’s motivated by creating thought-provoking work with the capacity to catalyse positive change – be it subtle and incremental or rebellious and radical. Outside of Stylus, she relishes the opportunity to highlight people, ideas and businesses deserving of a bigger voice.