
Published 15 November 2024
The longest Singles’ Day shopping event yet (October 14 to November 11) attracted more customers and increased sales (a rise of 4% to 5%), compared with 2023’s record-low growth, but economic headwinds and ‘lower-desire lives’ kept yesteryear’s frenzied spending in check. Sales-boosting initiatives and notable sectors for 2025 include 24/7 artificial-intelligence-(AI)-powered livestreams, Gen Zalpha-snaring ‘guzi’ (animation, comics and gaming merch), and pet products.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Growing fears over AI displacing human agency and creativity and diminishing the quality of content (see Key Stats, including those on AI Slop) are spurring renewed appetite for human-made artistry. Globally, the number one thing consumers want brands to prioritise in 2026 comms is human-made content (