Published 18 May 2023

Marta Mąkolska
10 min read

Brands with strong omnichannel engagement strategies can expect to see a 9.5% yearly increase in revenue (see Key Stats), validating the race to upgrade or embrace tech linking stores, mobile and e-commerce, and more. We chart the experience-unifying concepts, including hyperconnected fitting rooms, digitally networked shops, profile-syncing swing tags, and codes enabling 360° retail journeys.

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