
Published 08 February 2024
Nike is harnessing 2023’s surge of admiration for girlhood (see Internet Trends 101) through its Nike Teens online zine. Created in collaboration with US advertising agency R/GA, it showcases content created and curated by teenage girls in professional sports from an empathetic and age-appropriate perspective.



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The Fifa World Cup 2026 (June 11 to July 19, US, Mexico and Canada) is set to attract the largest sporting audience ever across TV and social media. We spotlight brands’ (automotive, beverage, beauty, sports, hotels, telecom, toys and consumer tech) campaign trends with beyond-tournament sports marketing mileage:...