
Published 23 September 2024
Metaverse brand activations are still proliferating (see Key Stats) as its global market value continues to grow – by an estimated 39% this year (Statista, 2024). Key trends driving success in Q3 include tapping into audio branding and galvanising real-world utility by letting gamers shop physical products and movie tickets, bestowing back-to-school real-life loyalty and adding paid employees to branded worlds.



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