
Published 08 October 2024
With Hispanics accounting for 91% of recent US population growth (Brookings, 2024), forging affinity with these consumers is crucial for brands. Standout campaigns marking this year’s Hispanic Heritage Month (September 15 to October 15) reveal how brands as diverse as Walmart and the National Football League are connecting with this fast-growing demographic.



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This quarter, we’re tracking how brands are implementing ultra-naturalistic navigation in response to consumer adoption of zero-click commerce, in-store artificial intelligence (AI) for next-gen smart brand spaces and continued innovation in virtual fashion try-on and digital wardrobing. Standout projects include search...