
Published 08 October 2024
With Hispanics accounting for 91% of recent US population growth (Brookings, 2024), forging affinity with these consumers is crucial for brands. Standout campaigns marking this year’s Hispanic Heritage Month (September 15 to October 15) reveal how brands as diverse as Walmart and the National Football League are connecting with this fast-growing demographic.



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Cognitive-centred commerce is a nascent but thriving economy thanks to the groundswell of consumers (including those fearing AI’s mentally corrosive impact) for whom the brain is a major priority. From a synapse spa, cognitive resort and mood-managing apps to pop-ups promoting mind-altering product innovations,...