
Published 08 October 2024
With Hispanics accounting for 91% of recent US population growth (Brookings, 2024), forging affinity with these consumers is crucial for brands. Standout campaigns marking this year’s Hispanic Heritage Month (September 15 to October 15) reveal how brands as diverse as Walmart and the National Football League are connecting with this fast-growing demographic.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...