Fantailing: Selfridges’ Taylor Swift Tour Pop-Up

Published 16 August 2024

Author

Validating our Look Ahead 2024 prediction Fan-Tastic Trading, London-based department store Selfridges’ Taylor Swift pop-up is capturing fan fervour, providing lessons for brands creating tour spin-off spaces and sub-culture-referencing activations amidst live entertainment’s post-Covid boom. Coinciding with Swift’s return to London’s Wembley Stadium, it comprises gig-ready rental outfits, archival concert T-shirts and a (Swift fan favourite) friendship-bracelet-making concession.

Fantailing: Selfridges’ Taylor Swift Tour Pop-Up

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Topics

Advertising & Branding

Brand Spaces

Entertainment

Pop Culture

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