
Published 06 April 2023
Brynn Valentine
American singer-songwriter Taylor Swift has returned to the stage after five years for The Eras Tour. Swift is adept at fan engagement via her famous Easter eggs: from cryptic codes and clues about surprise appearances to savvy episodic social media posts, her strategy represents a canny understanding of how to engage modern pop fandoms.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at the appeal of ‘Staples Baddie’, the new queen of staff user-generated content; how virtual band Gorillaz is celebrating human-made creativity for its...