
Published 06 April 2023
Brynn Valentine
American singer-songwriter Taylor Swift has returned to the stage after five years for The Eras Tour. Swift is adept at fan engagement via her famous Easter eggs: from cryptic codes and clues about surprise appearances to savvy episodic social media posts, her strategy represents a canny understanding of how to engage modern pop fandoms.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into how Fifa’s Halftime Show for the 2026 World Cup final will deepen young and new football fans’ sportstainment satisfaction, Netflix’s new immersive horror...