
Published 06 April 2023
Brynn Valentine
American singer-songwriter Taylor Swift has returned to the stage after five years for The Eras Tour. Swift is adept at fan engagement via her famous Easter eggs: from cryptic codes and clues about surprise appearances to savvy episodic social media posts, her strategy represents a canny understanding of how to engage modern pop fandoms.



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The gaming industry’s biggest night of the year, The Game Awards 2025 (LA, December 11) bestowed accolades on the year’s best titles, studios and esports stars, and lined up a bumper 2026 of new releases. We unpack four of the key takeaways – including the winning charm of indie games, inventive transmedia moves, the...