
Published 06 April 2023
Brynn Valentine
American singer-songwriter Taylor Swift has returned to the stage after five years for The Eras Tour. Swift is adept at fan engagement via her famous Easter eggs: from cryptic codes and clues about surprise appearances to savvy episodic social media posts, her strategy represents a canny understanding of how to engage modern pop fandoms.



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Microdramas – mobile-first, one- to three-minute serialised stories – are becoming the world’s hottest video entertainment format, propelled by audiences’ desire for digestible escapist viewing beyond endless lo-fi, user-generated content. Must-know directions include genre evolutions across romance, comedy, horror,...