
Published 06 April 2023
Brynn Valentine
American singer-songwriter Taylor Swift has returned to the stage after five years for The Eras Tour. Swift is adept at fan engagement via her famous Easter eggs: from cryptic codes and clues about surprise appearances to savvy episodic social media posts, her strategy represents a canny understanding of how to engage modern pop fandoms.



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Amid the cognitive decline caused by excessive exposure to low-quality social media content and reality-undermining AI, a strengthening online vanguard is powering a #brainhealth fightback, drawing huge audiences. We decode this budding scene, spanning expert-led science storytelling, bitesize brain-training, content...