
Published 27 March 2024
Easter spending remains robust, thanks to two billion people celebrating globally, reflected in the whopping 81% of Americans who partake (see Key Stats). Responding to top spending motivations – tradition and family socialisation – savvy brands are stepping up via reality-check influencers (employees, nanfluencers), sentimental digital egg hunts, simple living cost-of-living messaging, kidulting and crossovers with Ramadan.



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The Fifa World Cup 2026 (June 11 to July 19, US, Mexico and Canada) is set to attract the largest sporting audience ever across TV and social media. We spotlight brands’ (automotive, beverage, beauty, sports, hotels, telecom, toys and consumer tech) campaign trends with beyond-tournament sports marketing mileage:...