
Published 27 March 2024
Easter spending remains robust, thanks to two billion people celebrating globally, reflected in the whopping 81% of Americans who partake (see Key Stats). Responding to top spending motivations – tradition and family socialisation – savvy brands are stepping up via reality-check influencers (employees, nanfluencers), sentimental digital egg hunts, simple living cost-of-living messaging, kidulting and crossovers with Ramadan.



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