
Published 06 December 2023
In a year when 28% of Americans planned to spend less on holiday gifting, inclusive marketing can boost purchase likelihood (+18%) and enhance a favourable attitude towards a brand (Gartner, 2023). We highlight how four brands are centring diversity with strategies that include celebrating cross-cultural kinship, harnessing artificial intelligence (AI) to illustrate ethnic traditions and showcasing new bicultural norms.



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