
Published 27 June 2025
The most noteworthy Grand Prix-winning ads and activations at Cannes Lions International Festival of Creativity 2025 (Cannes, June 16-20) paid homage to human creativity, community and connectivity (Telstra; Apple); reengineered best retail practices (Natura); advanced and improved disability representation (Channel 4); and deftly – and discriminately – capitalised on social media popularity (Vaseline).



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