
Published 01 July 2024
Grand Prix winners at the Cannes Lions International Festival of Creativity (June 17-21) saw brands key into sport – both propelling and playing on sporting successes while also tackling misogyny in soccer; zero in on toxic e-waste, deemed the next plastics problem; and drive AI-powered advertising forward. We decode five of the best.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The Fifa World Cup 2026 (June 11 to July 19, US, Mexico and Canada) is set to attract the largest sporting audience ever across TV and social media. We spotlight brands’ (automotive, beverage, beauty, sports, hotels, telecom, toys and consumer tech) campaign trends with beyond-tournament sports marketing mileage:...