
Published 01 July 2024
Grand Prix winners at the Cannes Lions International Festival of Creativity (June 17-21) saw brands key into sport – both propelling and playing on sporting successes while also tackling misogyny in soccer; zero in on toxic e-waste, deemed the next plastics problem; and drive AI-powered advertising forward. We decode five of the best.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...