
Published 01 July 2024
Grand Prix winners at the Cannes Lions International Festival of Creativity (June 17-21) saw brands key into sport – both propelling and playing on sporting successes while also tackling misogyny in soccer; zero in on toxic e-waste, deemed the next plastics problem; and drive AI-powered advertising forward. We decode five of the best.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...