
Published 01 July 2024
Grand Prix winners at the Cannes Lions International Festival of Creativity (June 17-21) saw brands key into sport – both propelling and playing on sporting successes while also tackling misogyny in soccer; zero in on toxic e-waste, deemed the next plastics problem; and drive AI-powered advertising forward. We decode five of the best.



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Experiential sports marketing is increasingly vital to servicing fandom, transcending online noise and hyping fresh categories. Providing inspiration for mega events and year-round connections alike, in High Impact Sports Pop-Ups (report 1) we unpack lifestyle/culture-centred strategies including legacy-leveraging...