
Published 30 November 2023
November’s metaverse activations encompass side-hustle edutainment for beauty fans, a travelogue for Gen Z ‘set-jetters’ and a world-weaving (virtual meets IRL) fashion quest. US company E.l.f Beauty debuts on Roblox, US hotel group Marriott Bonvoy attracts next-gen guests with travel games (and a surprise guest) on Fortnite, and the Gucci Cosmos exhibition moves into The Sandbox.



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