
Published 02 April 2024
Last month saw auto brands Hyundai (South Korea) and Nissan (Japan) both launch activations aiming to halo their heritage via vintage car experiences, with Hyundai keying into the South Korean vogue for nostalgia. Meanwhile, US audio speaker brand JBL partnered with American creator Robuilds on a short film in Roblox – a tactic as yet under-explored by brands.



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