
Published 31 March 2023
Metaverse Fashion Week (MVFW) 2023 is focusing on new modes of luxury-centric brand engagement. Both the event and partner brands, including Tommy Hilfiger, have made strides in interoperability, extending activations across multiple platforms for MVFW’s second edition. Elsewhere, American model and tech enthusiast Karlie Kloss collaborated with Roblox for a styling game expanding its previous avatar capabilities.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...