
Published 21 February 2025
Amid corporate withdrawal from DEI initiatives, consumer sentiment on brands participating in inclusive calendar commemorations this year is split along party lines (see Key Stats). Those taking part are tapping into sociocultural movements and institutions such as historically Black colleges and universities (HBCUs), Black dandyism and Black joy; partnering with museums on artist collaborator exhibitions; and spotlighting the legacy of family businesses.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...