AI Brand Comms Tracker: July 25

Published 31 July 2025

Authors

4 min read

Globally, 71% of consumers want generative artificial intelligence (AI) integrated into their shopping experiences (Capgemini, 2025). In response, brands are streamlining in-store customer journeys with typo-fluent product locators (Morrisons), alleviating consumer overwhelm via inventory-aligned recommendations (Guitar Center) and experimenting with new ‘virtual twin’ mode of modelling (H&M).

AI Brand Comms Tracker: July 25

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