Remsen’s Wellness Accessories Elevate the Aesthetics of Ageing

The New York-based brand was founded by architectural designers Spencer Fried and Sam Zeif. After witnessing the reluctance of their elderly family members to use products designed to aid mobility and accessibility, the duo decided to celebrate getting older. “We believe that as you age, you should want the things you need,” Fried and Zeif said.

Launching in August this year, Remsen’s first product outing includes a sleek, minimalist pill container crafted from cast aluminium – intended to “transform routine into meaningful ritual” – and a sophisticated grab bar with a fluted, polished nickel finish that tastefully elevates the aesthetics of a bathroom without disturbing the flow of the space. See Bathroom Evolutions 24/25 for more on age-related adaptability in bathroom design.

“We’re taking products that everybody needs as they get older and have been historically categorised as geriatric products – we’re re-envisioning them as luxury home goods,” Fried told Dezeen. Remsen has since released a playing card set that focuses on legibility, complete with brushed aluminium card holders. Upcoming product releases include a freestanding walking stick, Herman Miller-inspired teak shower chair and aluminium key-turns intended for arthritic hands.

As explored in Future Consumer Life Cycle 24/25, ageing populations are growing worldwide. By 2050, 22% of the global population will be over 60 – up from 12% in 2015 (WHO, 2023) – presenting a major demographic with which to engage. While perceptions of ageing are shifting and tired stereotypes are being done away with, brands keen to attract this increasing cohort of older consumers should carefully consider enhancing the aesthetics of adaptability in design.