Ellie Goodman

As assistant trends editor for Product Design, Ellie’s work involves identifying and reporting on trends across a range of product categories, including furniture, consumer electronics and homecare products. Exploring the link between design developments and consumer attitudes, her research often looks to social media trends and advancements in circularity. Highlights in her work for Stylus so far include global event reporting and working on the team’s seasonal Design Directions.

Prior to joining Stylus in 2024, Ellie worked in e-commerce production and as a journalist covering fashion, music and internet culture. Academically, her background includes undergraduate studies in Fashion Histories and Theories, and a Masters in Fashion Journalism.

Personally, Ellie is driven by how design and interior trends relate to pop culture, particularly in how they evolve via social media platforms like TikTok and Instagram. She cites the broad expertise, passion and creativity of the wider Stylus team as integral to enjoying her work.