Packaging Futures 23/24: Progressive Packaging Systems

Mandating Better Behaviours

Governments globally are introducing new legislation to push for a drastic reduction in single-use packaging. These new laws include everything from mandatory recyclability and reusability requirements and bans on single-use packs for foodservice, to the introduction of extended producer responsibility (EPR) fees.

Ratifying Reusable Systems

Despite bold targets for the adoption of reusable packaging, it’s projected to account for just 5% share of the global packaging ecosystem by 2030 (McKinsey, 2022). Brands are employing a range of strategies to create accessible reusable packaging systems for consumers while remaining cost-efficient and environmentally viable.

Home-Refill Futures

Packaging designers are conceiving smart mechanical solutions to allow for intuitive, mess-free, sustainable refills at-home, while innovation abounds in powdered and concentrated formulations across an increasingly broad collection of categories.

Visual Direction

Versatility, durability and clean tonal and material combinations define this direction, with hygienic and hard-wearing aluminium allowing for infinite recycling, and silicone adding a pleasing level of tactility. Innovation in handy dispenser mechanisms for business-to-business and bulk solutions lets consumers decanter products into smaller, more beautiful packs.