Drinkware’s Expressive Evolution

Danish brand Hay keeps things simple with its translucent recycled PET Miz bottles in a range of joyful jewel tones. Meanwhile, Italian brand Alessi’s thermo-insulated Away bottle in bold primary hues is deceptively minimal, featuring a stainless steel infuser and a recycled plastic lid that hooks easily onto a belt loop or bag.

Elsewhere, Philippines-based eyewear brand Sunnies Studio has branched out with the Sunnies Flask. Dubbed “the most customisable flask ever,” the vacuum-insulated vessel is available in a range of 23 cheerful colours that can be mixed and matched across the bottle, lid, loop and boot (protective silicone sleeve) in over 300,000 combinations.

Self-expression is essential for consumers who are increasingly looking to make a statement with their interiors and belongings, a trend we explore in The Heartfelt Home. Attention-grabbing aesthetics remain key here, particularly when it comes to serveware – see our Kitchen Utensils & Foodware category outlook.

Playful personalisation is a huge trend for interaction design, particularly stackable and custom colour combinations that can be regularly adapted for visual variety and differing moods. For more, see our S/S 2026 Design Direction Quirk and our Back to School 2025 product inspiration report.