
Published 17 September 2024
As consumers adopt increasingly sustainable behaviours, reusable water bottles offer an easy way to reduce plastic waste, with a plethora of choices available to suit every need. For brands looking to make a splash in this saturated market, colour and customisation are the way forward. We highlight three collections that exemplify this expressive trend.



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At Luxe Pack New York (May 6-7), manufacturers and brands (mostly in the beauty sector) highlighted evolved approaches to designing and selling refills, concepts that advance efficiency and ease of use (tech-integrated packaging was a...