Big Change Ahead
How do we stop endless streams of packaging waste from polluting our planet? The packaging industry finds itself in innovation overdrive in pursuit of commercially viable solutions, which boost efficiency and reduce reliance on plastics and strained material supply chains, while offering an elevated user experience.
Towards a Cleaner Future
New Categories, New Conventions
E-Commerce Evolves
The packaging industry is making end-of-life strategies a prime concern to ensure a cleaner future. Shrewd brands are developing formats compatible with consumers' comprehension of composting and industrial recycling processes. And while biomaterials are becoming more premium, it's the development of dissolvable packs and chemical recycling that will make zero waste a reality.
The packaging industry is making end-of-life strategies a prime concern to ensure a cleaner future. Shrewd brands are developing formats compatible with consumers' comprehension of composting and industrial recycling processes. And while biomaterials are becoming more premium, it's the development of dissolvable packs and chemical recycling that will make zero waste a reality.
Summary
Towards a Cleaner Future | The packaging industry is making end-of-life strategies a prime concern to ensure a cleaner future. Shrewd brands are developing formats compatible with consumers' comprehension of composting and industrial recycling processes. And while biomaterials are becoming more premium, it's the development of dissolvable packs and chemical recycling that will make zero waste a reality. |
New Categories, New Conventions | As formerly niche product categories move into the mainstream, brands are confronted with new packaging challenges. Designs should be familiar but distinguishable on the shelf, safe but sustainable, and comply with restrictions and regulations. Most of all, free-from brands must make consumers feel included, not like they're missing out on anything. |
E-Commerce Evolves | Catalysed by the pandemic, the mass uptake of online shopping is here to stay, forcing brands to reconsider how to ship their wares directly to consumers’ homes. Adapting for increased sustainability, efficiency, and the protection of items that were not usually purchased online, packaging design is being tailored to unboxing, rather than sitting on shelves. |
Big Change Ahead
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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