
Published 16 January 2025
As the US Supreme Court contemplates sanctioning a nationwide TikTok ban beginning January 19, American TikTokkers are bracing themselves for the fallout – bidding farewell to their followers and testing out alternative platforms. As the app prepares to go offline (and conjecture continues about potential reprieves or U-turns), we outline the possibilities in a redrawn US social media landscape.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...