
Published 16 January 2025
As the US Supreme Court contemplates sanctioning a nationwide TikTok ban beginning January 19, American TikTokkers are bracing themselves for the fallout – bidding farewell to their followers and testing out alternative platforms. As the app prepares to go offline (and conjecture continues about potential reprieves or U-turns), we outline the possibilities in a redrawn US social media landscape.



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At Advertising Week Europe (March 24-26, London), mega brands and marketers from the worlds of entertainment, social media, gaming and sports gathered to download their roadmaps for fan and audience engagement with real longevity. We unpack three key directions: sportstainment boosts for football, sailing and mixed...