
Published 05 May 2022
Our quarterly Pop Culture Round-Ups highlight where consumer behaviour, entertainment innovation and brand strategy converge. This spring, we’re spotlighting online reading communities that are turning into storytelling incubators, how brands can offer Gen Z mental health support, and the social apps encouraging consumers to explore the physical world around them.



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The gaming industry’s biggest night of the year, The Game Awards 2025 (LA, December 11) bestowed accolades on the year’s best titles, studios and esports stars, and lined up a bumper 2026 of new releases. We unpack four of the key takeaways – including the winning charm of indie games, inventive transmedia moves, the...