
Published 31 January 2023
Our regular Pop Culture Pulse gives you a fast download of the most vital brand-relevant stuff happening right now. This month, we’re taking a closer look at the pull of TikTok’s latest manifestation trend #LuckyGirlSyndrome, McDonald’s inflation-beating time travel campaign, and why social discovery will be key for streaming platforms’ subscriber retention.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural developments, emerging fandoms and audience trends. This month, we’re unpacking why Spotify Wrapped won praise for prioritising creative, personalised storytelling over generative AI; how Letterboxd is bringing curated film rentals to its platform and...