
Published 31 January 2023
Our regular Pop Culture Pulse gives you a fast download of the most vital brand-relevant stuff happening right now. This month, we’re taking a closer look at the pull of TikTok’s latest manifestation trend #LuckyGirlSyndrome, McDonald’s inflation-beating time travel campaign, and why social discovery will be key for streaming platforms’ subscriber retention.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at the appeal of ‘Staples Baddie’, the new queen of staff user-generated content; how virtual band Gorillaz is celebrating human-made creativity for its...