
Published 26 July 2024
The world of pop culture is gearing up for a Paris 2024 Olympics takeover. From Olympians lining up to win at TikTok trends to broadcasters going big on companion content and a bullish Nike ad about winning at all costs, we take stock of key developments on the eve of the event.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The gaming industry’s biggest night of the year, The Game Awards 2025 (LA, December 11) bestowed accolades on the year’s best titles, studios and esports stars, and lined up a bumper 2026 of new releases. We unpack four of the key takeaways – including the winning charm of indie games, inventive transmedia moves, the...