
Published 26 July 2024
The world of pop culture is gearing up for a Paris 2024 Olympics takeover. From Olympians lining up to win at TikTok trends to broadcasters going big on companion content and a bullish Nike ad about winning at all costs, we take stock of key developments on the eve of the event.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...