
Published 26 July 2024
The world of pop culture is gearing up for a Paris 2024 Olympics takeover. From Olympians lining up to win at TikTok trends to broadcasters going big on companion content and a bullish Nike ad about winning at all costs, we take stock of key developments on the eve of the event.



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This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...