
Published 26 July 2024
The world of pop culture is gearing up for a Paris 2024 Olympics takeover. From Olympians lining up to win at TikTok trends to broadcasters going big on companion content and a bullish Nike ad about winning at all costs, we take stock of key developments on the eve of the event.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at the appeal of ‘Staples Baddie’, the new queen of staff user-generated content; how virtual band Gorillaz is celebrating human-made creativity for its...