
Published 17 February 2023
Brynn Valentine
The trending term “girl failure” on Twitter and TikTok has enabled social media users to openly identify as struggling – whether with mental health issues, financial freedom or romantic success. A new age of identity is about opting for authenticity and brushing away the need for apparent perfection once embodied by ‘That Girl’.



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This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...