
Published 16 February 2023
Rihanna’s Super Bowl 2023 Apple Music Halftime Show was about more than just pop credentials. The music, beauty and lingerie mogul delivered a marketing tour de force, including canny-meets-shameless product placement and a hefty slice of the insouciant cool her Gen Z fans adore – all while creating space to spotlight a milestone in disability representation.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at how pop star Olivia Rodrigo’s sold-out, women-led festival is marrying music and mission; why Spotify is putting video at the centre of discovery;...