
Published 16 February 2023
Rihanna’s Super Bowl 2023 Apple Music Halftime Show was about more than just pop credentials. The music, beauty and lingerie mogul delivered a marketing tour de force, including canny-meets-shameless product placement and a hefty slice of the insouciant cool her Gen Z fans adore – all while creating space to spotlight a milestone in disability representation.



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At Campaign Gaming Summit (March 11, London), trailblazers and changemakers in gaming development, marketing, content creation and streaming gathered to deliver insights for brand success in entertainment’s most popular sector. We unpack five key directions, across sportstainment gaming, gamer-sanctioned artificial...