
Published 16 February 2023
Rihanna’s Super Bowl 2023 Apple Music Halftime Show was about more than just pop credentials. The music, beauty and lingerie mogul delivered a marketing tour de force, including canny-meets-shameless product placement and a hefty slice of the insouciant cool her Gen Z fans adore – all while creating space to spotlight a milestone in disability representation.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...