Generative AI & the Creative Industries: The Road Ahead
Published 16 February 2023
The arrival of open-access generative artificial intelligence (AI) promises to recalibrate the creative and media industries and the cultural landscape at large. We break down how this tech is already being used, the touted potential applications and the challenges to be aware of.
AI Adventures in Advertising
Art for the AI Age
Writing New Futures
Building on a strong track record of embracing VR and AR, advertising and marketing are two creative industries leading the way in harnessing generative AI technology. The activity in this space illuminates the commercial possibilities as well as how these tools can reshape practices in creative industries beyond our current horizons.
Building on a strong track record of embracing VR and AR, advertising and marketing are two creative industries leading the way in harnessing generative AI technology. The activity in this space illuminates the commercial possibilities as well as how these tools can reshape practices in creative industries beyond our current horizons.
Explorations in how generative AI can be used in creating visual artwork are helping to establish a thoroughly 21st-century aesthetic, experienced largely on social media but also in offline contexts. The sense of creative potential has been met with excitement but also anxiety about artistic ownership and the difficulties surrounding creative copyright.
The creative possibilities presented by text-based generative AI are already rewriting how creative communication is ideated, produced and delivered. But the limitations of generative AI – current and potential – present big questions for industries including journalism, screenwriting and music.
Generative AI & the Creative Industries: The Road Ahead
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