
Published 27 December 2023
In 2023, world-conquering tours by female artists powered a soaring live culture comeback. As the year draws to a close, data illustrates how live culture is a central tenet of young people’s lives: US-based ticketing company StubHub has found that 60% of American Gen Zers would skip significant life events to be in the front row for their favourite artists’ gigs.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into YouTube’s partnership with Fifa, making it the home of World Cup 2026 sportstainment, Gucci’s foray into adaptive artificial intelligence (AI) cosy crime...