
Published 27 December 2023
In 2023, world-conquering tours by female artists powered a soaring live culture comeback. As the year draws to a close, data illustrates how live culture is a central tenet of young people’s lives: US-based ticketing company StubHub has found that 60% of American Gen Zers would skip significant life events to be in the front row for their favourite artists’ gigs.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our Pop Culture Pulse is a monthly download of the buzziest cultural developments, emerging fandoms and audience trends. This month, we’re unpacking why Spotify Wrapped won praise for prioritising creative, personalised storytelling over generative AI; how Letterboxd is bringing curated film rentals to its platform and...