
Published 07 March 2024
In recent years audiences have struggled to see the relevance of awards season’s cliquey spectacle. Ahead of the big finale - the 2024 Academy Awards on March 10 - we explore how new strategies for broadcast, a thriving culture of dedicated social media content, and smart moves from brand players are helping to reanimate awards season for audiences.



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In 2027, social media influencing, and subsequently commerce, will experience its biggest shift yet, as audience frustration with the saturation of integrity-poor influencers hits an inflection point. Successful brands will shift towards nano creators, next-gen forms of predictive modelling, and new iterations of...