
Published 07 March 2024
In recent years audiences have struggled to see the relevance of awards season’s cliquey spectacle. Ahead of the big finale - the 2024 Academy Awards on March 10 - we explore how new strategies for broadcast, a thriving culture of dedicated social media content, and smart moves from brand players are helping to reanimate awards season for audiences.



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In 2026, pop culture and entertainment’s role in delivering meaning and magic for world-weary and joy-hungry audiences has never been more essential. We decode momentum-gathering directions packed with mileage, including anti-artificial-intelligence-(AI)-slop strategies, entertainment and music’s ‘millennial optimism’...