
Published 07 March 2024
In recent years audiences have struggled to see the relevance of awards season’s cliquey spectacle. Ahead of the big finale - the 2024 Academy Awards on March 10 - we explore how new strategies for broadcast, a thriving culture of dedicated social media content, and smart moves from brand players are helping to reanimate awards season for audiences.



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Audiences are increasingly identifying hyper-convenience and tech/AI-streamlined everything as culprits in rising feelings of dissatisfaction, disconnection, and lives light on meaning. Enter ‘friction-maxxing’ – an antidote involving micro-dosing inconvenience. We unpack the internet discourse, content-creator...