
Published 07 March 2024
In recent years audiences have struggled to see the relevance of awards season’s cliquey spectacle. Ahead of the big finale - the 2024 Academy Awards on March 10 - we explore how new strategies for broadcast, a thriving culture of dedicated social media content, and smart moves from brand players are helping to reanimate awards season for audiences.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into how Fifa’s Halftime Show for the 2026 World Cup final will deepen young and new football fans’ sportstainment satisfaction, Netflix’s new immersive horror...