Published 18 August 2023

Author
Laura Jeffery-Swain
5 min read

Artificial intelligence is set to revolutionise the travel and tourism industry and represents an enormous commercial opportunity – generative AI could potentially present a $20bn prospect for the sector alone (Skift, 2023). While still in its infancy, this technology is permeating every part of the travel ecosystem, from trip planning to flight paths.

Generative AI Revolutionises Planning

The Hotel Industry’s Intelligence Makeover

Air Travel & AI

Since the launch of generative AI platforms like ChatGPT, travel brands have been racing to introduce tools that help customers plan their trips. Travellers are on-board – 36% in the US say they will use ChatGPT to plan a vacation over the next 12 months (Forbes, 2023).

Since the launch of generative AI platforms like ChatGPT, travel brands have been racing to introduce tools that help customers plan their trips. Travellers are on-board – 36% in the US say they will use ChatGPT to plan a vacation over the next 12 months (Forbes, 2023).

Summary

Generative AI Revolutionises Planning

Since the launch of generative AI platforms like ChatGPT, travel brands have been racing to introduce tools that help customers plan their trips. Travellers are on-board – 36% in the US say they will use ChatGPT to plan a vacation over the next 12 months (Forbes, 2023).

The Hotel Industry’s Intelligence Makeover

Beyond digital check-in and basic chatbots, hotels are using AI to improve guest experience, improve services and maximise revenues. It’s also helping to address staff shortages in the hotel industry via intuitive chatbots that can provide personalised responses to guests’ questions and make recommendations on platforms like WhatsApp, leaving staff to deal with more complex queries.

Air Travel & AI

Airlines are using AI technology to better predict delays and cancellations. This is timely – according to a recent report from Nasa, air turbulence is rising due to the effects of climate change.

Travel & AI: Top 3 Trends

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Topics

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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