Top Traveller Priorities: 2022
Published 09 March 2022
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Travel experts predict 2022 will be a year of prolific tourism, with bookings potentially surpassing pre-pandemic levels across the world (Tripadvisor, 2022). However, the post-pandemic traveller has evolved expectations and priorities, from a pent-up desire for social connection and emotional wellness-boosting experiences to trips allowing them to work from anywhere.
Navigating the New Travel Landscape
The Great Travel Rebound
Redrawing Work-Life Boundaries
Widening the Wellness Frame
Eco-Elevations
Travel in 2022 will continue to be a complex endeavour as countries implement disparate vaccination rules and restrictions. Travellers will need expert advisers and accurate tech tools to navigate these scenarios. Booking habits also reflect a desire for increased control, with travellers preferring last-minute or ultra-long-lead bookings to avoid disappointment.
Travel in 2022 will continue to be a complex endeavour as countries implement disparate vaccination rules and restrictions. Travellers will need expert advisers and accurate tech tools to navigate these scenarios. Booking habits also reflect a desire for increased control, with travellers preferring last-minute or ultra-long-lead bookings to avoid disappointment.
With borders reopening and appetite for long-haul travel building, bucket-list trips will reach fever pitch in 2022 as the industry rebounds. Tourism’s contribution to the global economy could reach $8.6tn this year, only 6.4% down from pre-pandemic levels (WTTC, 2022).
Total disconnection from the office is a foremost priority for many in 2022 as consumers restabilise their work-life balance. However, alongside this, the work-from-anywhere trend shows no signs of abating as flexible working patterns prevail. Read Meet the Neo-Nomads for more on this untethered lifestyle.
Wellness travel will continue to gain momentum, from invigorating outdoor pursuits to trips that address emotional health and sleep. Also, read Wellness Travel Trends: 2022 for more on the multifaceted scope of future wellness tourism.
Consumers are looking to match their travel ambitions with their sustainable values in 2022. More than ever, eco- and community-minded tourism will be a drawcard as travellers prioritise planet-positive tours, hotels and transport. See also The New Undertourism Opportunity and our 2022: Look Ahead – Travel & Hospitality for more background thinking.
Top Traveller Priorities: 2022
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